SHOPPABLE LIVE STREAM
90 Years of Play Celebration
STYLE BRIEF
fun, authentic, engaging, unique, bold color palette, encouraging interaction, sharing a magical experience with family and friends
Momentous Tapped to Produce 90 Years of Play Celebration Live Stream for LEGO and Walmart
The LEGO Group set out to create a live stream event at the US LEGO Headquarters in Enfield, CT to celebrate the 90th anniversary of the LEGO company. To do so, they partnered with Walmart to create a shoppable stream where viewers could purchase LEGO sets and take advantage of exclusive in-stream deals.
Momentous took the lead on production and asset creation, partnering with Tongal, LEGO, and Walmart to craft a seamless 360 marketing campaign that promoted engagement, triggered sales, and created a positive brand sentiment for both LEGO and Walmart.
IN PARTNERSHIP WITH:
THE RESULT
LEGO 90 Years of Play Celebration
The tremendous effort from all parties involved resulted in a 30-minute show that was streamed across Twitter, Facebook, and YouTube.
THE RECEPTION
This was a record breaking live stream for LEGO, Walmart and Twitter resulting in over 4.6 million views and an incredible response from the viewers that generated millions of dollars in just a few hours. Equally important, the stream prompted viewers to participate and share their results with nearly 500,000 engagements and a 93% retention rate.
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