3-Part Series

How To Be 🌈 In Las Vegas

STYLE BRIEF

campy, unique, bold, retro vibe and color palette, embrace the gaudy, live in the luxury, and empower people to express themselves

Momentous partnered with four top agencies to celebrate the LGBTQ+ community in Las Vegas.

Las Vegas was voted the "No. 1 Happiest Place to Travel in North America" in part because of how well the LGBTQ+ community is received.

The City of Las Vegas set out to create a series of videos highlighting pioneers within the community in celebration of three national awareness days: Lesbian Visibility Day, Transgender Day of Visibility, and National Honor Our LGBT Elders Day.

Momentous took the lead on production, partnering with Grey Worldwide, Gramercy Park Studios, Townhouse, and Hogarth to craft timeless mementos honoring those who came before us and laid the foundation and break barriers for the future generation.

IN PARTNERSHIP WITH:

THE REFERENCE

THE RESULT

Lesbian Visibility Day

DJ Lisa Pittman is a mainstay of the Las Vegas Strip DJ scene, so we shot at the world famous Drai's Beach Club & Night Club and rented a Camero convertible to capture footage on the Strip at night (just don't tell the permit office).

Transgender Day of Visibility

For Dominique Jackson, we rented out the Liberace Mansion for the day and felt the essence of what it must have been like to be a glamour icon in the 1980s.

National Honor Our LGT

With showbiz icon André De Shields, we wanted to paint a picture of his whole incredible life. By incorporating archival footage and renting out a theater to allow him to be in his ultimate element, we were able to show the depth and breadth of his illustrious career and capture the magic that is André De Shields.

THE RECEPTION

This series was a huge success for the City of Las Vegas and the videos were adored by the community. Momentous has continued the successful partnership with the Grey Group, Townhouse, Gramercy Park, and Hogarth - most recently on their Meanwhile in Vegas campaign.