A show first, a store second
Fun enough to watch with the family, with the shopping built into it instead of bolted on.
REC Case file · MMNT-004
Live shoppable stream
90 Years of Play
The livestream that outsold the pitch deck
A 30-minute shoppable celebration of LEGO's 90th anniversary, broadcast live from LEGO's US headquarters.
- Client
- LEGO × Walmart
- Format
- Live shoppable stream
- Platforms
- Twitter, Facebook, YouTube
- Location
- LEGO US HQ, Enfield, CT
- Services
- Live production, asset creation
The Tape
CH 01 · The Full Broadcast
35:28
SP · Stereo
● Hi-Fi
MMNT-004 · The Full Broadcast · SP
MMNT VD-2000 · Hi-Fi Stereo
The Brief
4.6 million views. One broadcast.
LEGO turned 90 and wanted to celebrate with the people who build with it, and let them shop while they watched. The format: a shoppable livestream with Walmart, produced from LEGO's US headquarters in Enfield, Connecticut. Viewers could buy sets and grab in-stream deals as the show ran.
The direction was fun, authentic and interactive, with a bold color palette and a magical shared experience for families and friends.
Fun. Authentic. Engaging. Bold color. Shared magic.The style brief
The Moves
What we actually did.
Live production, asset creation. One crew, start to finish.
Live on three platforms at once
Twitter, Facebook and YouTube together. Three audiences, three chats, one clock.
Production and assets, end to end
We led production and asset creation, working alongside Tongal, LEGO, Walmart and BLive.
The Receipts
What it added up to.
4.6M+Views
~500KEngagements
93%Retention
$5M+Sales in 48 hours
A record-breaking broadcast for LEGO, Walmart and Twitter. It moved fast enough that LEGO asked for an encore, with the same results.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production & asset creation
- Momentous
- Brand partner
- The LEGO Group
- Retail partner
- Walmart
In partnership with
The LEGO GroupWalmartBLiveTongal
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook