One icon per awareness day
DJ Lisa Pittman for Lesbian Visibility Day. Dominique Jackson for Transgender Day of Visibility. André De Shields for National Honor Our LGBT Elders Day. Each film is built around its person.
REC Case file · MMNT-019
Branded series
How To Be 🌈 in Las Vegas
How Las Vegas honored its own
A three-part series for the City of Las Vegas honoring community icons on three awareness days, shot campy, bold and unapologetically gaudy.
- Client
- City of Las Vegas
- Format
- Branded series · 16:9
- Runtime
- 3 films, 6-7 min each
- Services
- Production, cinematography, editing
The Tape Rack
CH 01 · Lesbian Visibility Day · DJ Lisa Pittman
6:26
SP · Stereo
● Hi-Fi
MMNT-019 · Lesbian Visibility Day · DJ Lisa Pittman · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack3 tapes
The Brief
Three icons. One very gaudy city.
The City of Las Vegas commissioned a three-part series, How To Be 🌈 in Las Vegas, to honor community icons on three awareness days: Lesbian Visibility Day, Transgender Day of Visibility, and National Honor Our LGBT Elders Day. Momentous led production alongside four agency partners: Hogarth, Grey, Gramercy Park and Townhouse.
The style brief was campy, unique, bold and retro: luxury, self-expression, and an embrace of the gaudy. The mood board ran from Liberace to ballroom voguing to Paris Is Burning.
Campy. Unique. Bold. Retro. Embrace the gaudy.The style brief
The Moves
What we actually did.
Production, cinematography, editing. One crew, start to finish.
Locations with a point of view
Drai's Beach Club and Night Club, and the Strip in a rented convertible. A rented Liberace Mansion. Archival footage and a rented theater. Every setting does some of the storytelling.
Gaudy, on purpose
Retro color, big silhouettes and references from Liberace to ballroom voguing to Paris Is Burning. The excess is the point.
The Receipts
What it added up to.
3Awareness days
3Icons honored
4Agency partners
1Liberace mansion, rented for the shoot
The City called the series a success, and the community received the videos well.
The work didn't stop there: the same partners went on to build Meanwhile, In Vegas.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production lead
- Momentous
- Featuring
- DJ Lisa Pittman
- Featuring
- Dominique Jackson
- Featuring
- André De Shields
In partnership with
City of Las VegasHogarthGreyGramercy ParkTownhouse
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook