REC Case file · MMNT-006 Always-on social

Meanwhile, In Vegas

Two days to shoot a whole summer of Vegas

An always-on social series for Visit Las Vegas, shot across two days by multiple coordinated crews.

▶ Roll the tape Let's Cook

Client: Visit Las Vegas
Format: Organic social · 9:16
Shoot: 2 days, 2 crews
Services: Production, direction, cinematography, producing

The Tape Rack

CH 01 · Pools

0:15

SP · Stereo

● Hi-Fi

MMNT-006 · Pools · SP

MMNT VD-2000 · Hi-Fi Stereo

Tape rack4 tapes

The Brief

Two days. One city.

Visit Las Vegas wanted a steady stream of organic social content with one feeling: luxurious fun, summer indulgence, living in the moment, going out to find the party. Las Vegas as the place with everything, and then some.

Four top agencies, one limited window. Crews shot over two days and had to cover everything in that time.

Luxurious fun. Summer indulgence. Living in the moment.The style brief

The Moves

What we actually did.

Production, direction, cinematography, producing. One crew, start to finish.

Take 1

Two crews, one schedule

Two teams, each with its own director and DP, running in parallel so a single weekend could produce a season of content.

Take 2

Locations as characters

Pools, restaurants, secret bars, and some of the city's most famous properties. Every place gets its own post.

Take 3

Shot to be chopped up

One shoot, many posts: Pools, Restaurants, Secret Bars, Catch. Each cut to its own vertical.

The Receipts

What it added up to.

2Days of filming

11+Pools visited

13Restaurants visited

5Hotel and casino properties

Meanwhile, In Vegas is still running. One tight shoot, a library of vertical posts that keeps publishing, and a crew that knows the city well enough to cover it in two days.

Contact Sheet