New formats, not reruns
Instead of stretching Shorts into long videos, we developed new formats designed for long-form viewing.
REC Case file · MMNT-011
YouTube long-form
Justin Flom
From Shorts to long-form hits
Justin Flom's channel was built on Shorts. We built new long-form formats from his existing library, and the first two videos pulled in 1.5M and nearly 1M views.
- Client
- Justin Flom
- Platform
- YouTube
- Format
- Long-form · 16:9
- Deliverables
- 2 videos so far, more to come
- Services
- Format strategy, production, edit
The Tape Rack
CH 01 · Sawing a Baby in Half and I Show the Secret
6:05
SP · Stereo
● Hi-Fi
MMNT-011 · Sawing a Baby in Half and I Show the Secret · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack2 tapes
The Brief
Two videos. Nearly 2.5M views.
Justin Flom's YouTube channel was built around Shorts. He wanted to add long form to the mix, and he didn't want to start from a blank page.
The idea: come up with new formats that put his existing library of content to work, then build long-form videos around them.
The Moves
What we actually did.
Format strategy, production, edit. One crew, start to finish.
Built from the library
Justin's existing content became the raw material, so the channel's best material gets a second life at a bigger size.
Formats that repeat
Two videos are out, with more to come. A format is something you can run again, not a one-off.
The Receipts
What it added up to.
1.5MViews on one video
~1MViews on the other
2Long-form videos so far
Both videos performed very well. One reached 1.5M views and the other came in just under 1M.
A channel built on Shorts now has a long-form lane that works, and more videos are on the way.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production
- Momentous
In partnership with
Justin Flom
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook