His voice, his words
Built around what he actually says: the story behind his nickname, advice for young players, and the people around him.
REC Case file · MMNT-016
Short-form series
Phil Ivey
Poker's quietest legend, on camera
A short-form run built around Phil Ivey's voice, with an advice short that passed 1M views.
- Client
- Phil Ivey
- Format
- Short-form · 9:16
- Deliverables
- 5 shorts, 22-49s
- Services
- Strategy, production, edit
The Tape Rack
CH 01 · On His Nickname
0:44
SP · Stereo
● Hi-Fi
MMNT-016 · On His Nickname · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack5 tapes
The Brief
One short. One million views.
Phil Ivey is one of the most respected names in poker, and his content has to sound like him. The brief was short, vertical and in his own voice, without the noise.
The Moves
What we actually did.
Strategy, production, edit. One crew, start to finish.
Made to travel
Every short runs 22 to 49 seconds, vertical, with the hook in the first frame.
Numbers worth showing
An advice short passed 1M views, and another Phil Ivey video reached 334K.
The Receipts
What it added up to.
1M+Views, advice short
334KViews, another short
5Shorts
22-49sEach
A poker legend in a format that fits how people watch now, with at least one short breaking a million. Both numbers are in the feed wall on this site, screenshot and all.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production
- Momentous
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook