Four lengths, one story
The 30 tells it. The 15s each lean into a different beat. The 6 lands the feeling in a single look.
REC Case file · MMNT-013
Resort advertising
Tahiti Village
A resort spot, in four lengths
One story, cut as a 30, two different 15s and a 6, all vertical.
- Client
- Tahiti Village Resort
- Format
- Vertical video ads · 9:16
- Deliverables
- 4 cuts: 30, 15, 15, 6
- Services
- Production, edit, cutdowns
The Tape Rack
CH 01 · The 30-Second Spot
0:30
SP · Stereo
● Hi-Fi
MMNT-013 · The 30-Second Spot · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack4 tapes
The Brief
One shoot. Every slot.
Advertising lives in fixed lengths. For Tahiti Village we made one story and built it to work at every one: a 30, two different 15s and a 6-second bumper, all in vertical.
The Moves
What we actually did.
Production, edit, cutdowns. One crew, start to finish.
Built for the vertical feed
Every cut is composed for a phone screen first, so nothing is cropped from something else.
The Receipts
What it added up to.
4Cuts
30/15/15/6Seconds
9:16Vertical-first
A complete length ladder from one shoot. That's the practical benefit of production that thinks about distribution at the start: every slot in the plan gets a fit.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Production
- Momentous
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook