Phil anchors the room
Phil Ivey is in the house while the players around him lose their composure. The comedy lives in the contrast.
REC Case file · MMNT-021
Short-form series
World Poker Tour
Phil Ivey's home game, out in the feed
Three comedic shorts shot around a Phil Ivey home game for World Poker Tour, with nearly 800K views between them.
- Client
- World Poker Tour
- Featuring
- Phil Ivey
- Format
- Short-form · 9:16, 4K
- Deliverables
- 3 shorts, 11-23s
- Services
- Production, edit
The Tape Rack
CH 01 · The Onion
0:23
SP · Stereo
● Hi-Fi
MMNT-021 · The Onion · SP
MMNT VD-2000 · Hi-Fi Stereo
Tape rack3 tapes
The Brief
Three shorts. Nearly 800K views.
The setting was a home game at Phil Ivey's house: a poker legend, a room full of players, and a lot of people who can't put their phones down.
The format was short, funny skits built for the feed, where the players keep playing no matter what's happening around them, and the poker app is never far from the frame.
The Moves
What we actually did.
Production, edit. One crew, start to finish.
The game is the punchline
Poker app screens cut into the skits, hands, stacks and a winner banner, so the jokes pay off on the game itself.
Short enough to share
Each short runs 11 to 23 seconds, shot and finished vertical in 4K, so it plays natively in the feed.
The Receipts
What it added up to.
799KViews across three shorts
473KViews on The Onion
166KViews on The Shoes
160KViews on We Can Still Play
Three shorts, nearly 800K views. The Onion led with 473K, with The Shoes and We Can Still Play adding 166K and 160K.
A poker legend, a house full of players and a format that can keep running.
Contact Sheet
Frames from the tape.
Pulled straight from the footage. Click any frame to blow it up.
End Credits
Who made it.
- Featuring
- Phil Ivey
- Production
- Momentous
In partnership with
World Poker Tour
Let's Roll
Let's
roll.
Tell us what's not getting made yet. We'll tell you if it's a project or a retainer, and when we can start. No deck, no dog and pony. Just the plan.
Let's Cook