REC Case file · MMNT-009 Social campaign

Triscuit

Three ingredients, four ways to snack

A fresh point of view on a classic cracker, built native to the platforms.

▶ Roll the tape Let's Cook

Client: Triscuit
Agency: VaynerMedia
Format: Social · 9:16
Deliverables: 4 spots, ~15s each
Services: Creative direction, directing, production, edit

The Tape Rack

CH 01 · Game Day

0:14

SP · Stereo

● Hi-Fi

MMNT-009 · Game Day · SP

MMNT VD-2000 · Hi-Fi Stereo

Tape rack4 tapes

The Brief

Three ingredients. One idea.

Triscuit wanted a new point of view on a classic. The message was already great: the cracker is made with only three simple ingredients. VaynerMedia brought us in to spread it in a way that felt authentic to each platform.

The direction was energy and discovery, true to the platform and in line with the brand, with room to try something new.

New POV. Classic. Authentic to the platform. Discovery.The style brief

The Moves

What we actually did.

Creative direction, directing, production, edit. One crew, start to finish.

Take 1

Four moments, one cracker

Game Day, Party Host, Remote Work, Stellar Snack. Everyday scenes where a simple snack earns its place.

Take 2

Native to the feed

Fast, curious and platform-true, kept inside Triscuit's brand lines.

Take 3

A classic, new POV

The oldest thing about Triscuit is the recipe. We made the way it's shown feel fresh.

The Receipts

What it added up to.

4Spots

~15sEach

3Ingredients. One idea.

Four short films that put a very simple message into very different situations. Working through VaynerMedia, this is the kind of fast, platform-native creative we run for agencies that need a production partner who thinks like a social team.

Contact Sheet